How do you create ads that reach your target customer?   Nick Failla responded in our Madison Town Hall : "Talk about what's important to your customer, not what they would expect from you. Don't meet their expectations. Exceed them. Again, they alre...

Do you think branding is important? If so, how did you brand your store?   Bill Sustachek had this to say at the Madison Town Hall : "A brand is the essence of what your business is. And once you identify what the essence of your business is and you can build v...